To promote a best selling product is to leave money on the table, so say some.
Yet, to others the practice of discounting strong sellers is a sure way to generate sales during slower periods.
We've decided to split the difference and go for a "little sale" on Tag Along books, just 15%. And we're going to keep this sale very short, a week at most.
(by the way, we've been running a "private sale." If a customer is excited about the Cameo products but isn't ready to place an order just yet, we send them off with the folded Cameo Menu stamped with a special 10 day savings voucher.)
Now is a good time for a little sale because:
- The weather in the northeast has impacted store traffic
- Mother's Day is a bit distant still, and Earth Day traditionally does not impact picture taking and memory keeping
Good luck, and please share.
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