Thursday, March 25, 2010

Cross Merchandizing/ Bundles

When seemingly ordinary images are transformed into extraordinary products customers feel great, and you make a higher sale.

Cameo Style products work well in collections: to hang on the wall, to mail in an envelope, to carry in a purse, to display on a coffee table.

The best way to get your customers to think this way is to make a variety of products from a related grouping of images. 

In the pictures below you can see how extraordinary 1-13 ordinary images can become when used as a Spring Frame, Tag Along, Peanut book, and a greeting card.  These are images that as 4x6 prints would not get much notice. But presented  in Cameo products, they are astonishing.

In the world of fashion this might be called accesorizing.  And it works.

At our concept store we offer a 10% when products are purchased in groups.

Every Cameo Style retailer should showing samples this way.  Just ask for sample files.




We are also struck by the undeniable synergy that gallery wraps have with Cameo Style products. If you print on canvas in your store you would be wise to create image continuity between your canvas and Cameo store samples. The resulting sales will impress you.


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