Tuesday, December 8, 2009

Welcome to Cameo Style Concept Store, and the Blog


Welcome to our new blog.  Like the new concept store it exists to help you sell more.
We used to try ideas in our showroom in the Cameo office.  But the truth is in the pudding... so without real customers ideas were, well, just that.
That’s why we jumped on the opportunity to work with PhotoLounge in center city Philadelphia.  They have 16’ of Cameo Boutiques in the front of their store that needs to produce more in sales.
Every business today is looking for the selling lines that will feed it tomorrow.  For PhotoLounge, a twelve year old, 1700 square foot modern photo lab, the race is on to establish local market share and a leadership position in rich new services that include personalization and self expression. 
Cameo Style is therefore the new Photography and Stationery Studio at PhotoLounge!


The first rule of the concept store is to offer  ideas that you can easily implement with minimal expense.  The second rule is that reasonable, constant effort will lead to superior selling results.  That’s why we’ll be consistent in our weekly posts, adding new posts daily at first, just to bring you up-to-date with what we’ve already done in the store, and then  weekly as on-going updates.  With feedback from you we hope to create a playbook everyone can follow to new profits. 

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