Valentine's was good for Cameo Style, and for many lovers. As expected Tag Along accordion style books led in sales. But customers also ordered large books and collage frames.
The store did not meet it's goal of 500 free cards that were meant to spread the love...and to introduce customers to Cameo Style. Much of our campaign was based on fliers to existing customers, but something went wrong with the printing and they arrived late. Then the one-two punch snow storms put us at about 100 free cards-still not shabby.
- Family came to the store over the weekend looking for an enlargement for a memorial service. When they saw the Tag Along on display they chose three of those instead. Alas, they wanted exactly 9 images, (the templates are for either 8 or 10, not 9). So a template was hacked whereby they ordered 10 and the staff deleted the extra image on PS elements just before printing. Primitive, yes, but good enough for an $80 order, ($18 cost). Thank you Pete for making this order happen
- Customer stopped me at the Whole Foods checkout to say the Cameo gifts she gave for the holidays were a huge hit..."she can't wait to come back" she said.
- a Mom was looking for a nice "Thank you" after a Christening party. She loved the 5x7 cards, designed one in a minute, and ordered several dozen, which the store delivered to her in the same afternoon, literally because she was putting the baby to bed and couldn't return.
- A guy in his sixties, back from a trip to Egypt declared..."I can't design a book..." About an hour later he left the store, book in hand.
My point-every Cameo order has a great story behind it. And every day brings its own orders, even in this miserable weather we've been having in Philadelphia. About a dozen new customers a day walk in the store just to look at the new offerings.
If you don't have Cameo in your store you're missing out on these great customer interaction, and on important new revenues.
Shutterfly just released 2009 figures: net revenues from personalized products and services grew to $161.7 million, a 25% year-over-year increase. What share of these lost profits would you like your store to reclaim?
Our new subscription and central printing options start at $100 per month, allowing any size store to profit. Call us 215 501 7021 to join Cameo Style.
