Valentine's Day and Cameo Style, sample newsletter

Below is the copy of a newsletter that PhotoLounge sent today to over 7000 customers on its list.  We think we developed some creative ideas, and I'm especially hopeful that the free card program will drive lots of eyeballs to the gifting opportunities Cameo brings to every store.  

And that''s really the thing, isn't it? that everyone who tries it likes it, and that you simply have to continuously drive new customers to recognize that in addition to pretty, placing Cameo orders is also simple and fast-and feels good.    I would love all our retailers around the country to offer free cards in their own community as well. 

Feel free to cut and paste these offers in your own marketing, (except "photo coach day" which is trademarked).

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This Valentine's Day we're determined to help spread the love, and will be giving away 500 one-of-a-kind cards FREE. So come and make yours. Simply bring to PhotoLounge 1-5 digital images and your favorite quote, short poem, or phrase. Then spend 5 minutes making your unique card.

Also, join us for these great events:

1. Planner/Calendar Party- Bring 13 images to make a 12 month calendar, (with cover), or a daily planner. January 20th, 12pm-12:50 or 1pm-1:50. RSVP now
2. January 27th- Girls Only Valentine's Gift-Making Party- Make lasting gifts from your photos while socializing in a fun party atmosphere. Enjoy special pricing on every product, matching gift bags, and beautiful ribbons for a great finishing touch. Because of high demand RSVP is requested. 7:30pm-9:30. Free
3. Photo Coach Day- Learn the most important settings for your new DSLR. Also, meet our instructors and sign up for additional classes and private tutoring. February 3rd, 6:30pm-8. $10.00. Register now
4. Feb 6th, Walk-in Valentine's Gift Workshop- Bring to PhotoLounge 1-20 digital images and let our friendly staff help you select and make a suitable gift. Add gift- wrapping and beautiful ribbons for a nominal cost. Free event. (concierge service, email us your file and price range and let us do it all). 12pm-8
5. Guy's Last Ditch, Make-a-Gift Event- PhotoLounge comes to the rescue with irresistible gifts. Our husband and boyfriend-friendly staff will help you select, make, and, hold on- even gift- wrap gifts that will show your sensitive side. Girl approved, boy easy. Feb 11th, 12pm-6, walk in.
6.  Feb 24th, Neglected Wedding Pictures Workshop-Come for three fun hours of making books and framed collages of your wedding. Bring images from your photographer, and those from guests. Our instructor will help select and edit your pictures so you can design your project. $90 includes $65.00 product credit. longest neglected wedding in class