Wednesday, June 23, 2010

Father's Day Post Mortum

Hi Cameo Style Retailers,

I am really impressed with the results we had for Father's Day. 

Sales were strong, with Friday and Saturday showing a high stroller index in the store (that's my term for when the store is full of moms with strollers, I wish I thought to snap a picture). The store met soooo many first time customers who found us by referral, or just walked by our window.   Repeat users also were plentiful, with many familiar faces, from Mother's day and  the 2009 holidays season, who now make Cameo Style their destination for personalized gifts.

New customers received our usual friendly introduction to what's possible to create, (sounds like: "all the products around us can be previewed on the workstations so you can see how your pictures would look in them, and then if you like the way it looks we can print and bind it ...should we try it?"). We suggested Tag Along books and Table Frames as good gifts for guys. 

Every order included a free personalized card.

We sold:

5 Easel Frames
9 Peanut Books
7 Tag Along 5x7 Books
1 set of coaster
3 9x12 books with about 10 extra pages each
2 12x12 books with a total of 35 extra pages

Ancillary sales includes light picture restoration, Shoebox scanning, and some orders that also led to stretched canvas wraps (Eight sold-show me a more complimentary product, really).

The store sold a total of 32 total "grab and go" frames, of which a number were Cameo Style frames with no printing service (same price).

As usual, comments from customers were extremely positive.  Customers found the software easy, were satisfied with the features, felt excited  to complete projects quickly while babies were napping, and amazed at the turnaround and product design.

Saturday orders were printed and finished while customers were in the store, often just minutes after they were done on the kiosk.

This week the store was still taking late Father's day gifts...

How did you do?  What sold best in your store?

No comments:

Post a Comment