Frame White Paper, frame sale success

What else are you going to sell when there isn't a specific "holiday?"  Well, collage frames of course. 

So we put the table frames on sale yesterday, marked down 30%

We disguised them to look like any other frame on display, not frames attached to a "process."  We even left some of them "naked," without pictures inserted.  We figured if people bought them we'll let them know they could return for a free print.

Customers responded strongly and 8 have been sold since yesterday, all with prints.  So we sold eight frames and we got eight new customers to fall in love with Cameo Style and the service.

Frame White Paper:

Frames are so profitable!

In theory frames are the easiest and most accessible way to introduce customers to Cameo Style.  This is because the public already gets frames: every one of your customers understands buying a frame. Can the same be said of photo books, for example? Of course not.   So its helpful to think of frames as an easy intro to a new process.

Moreover, a frame is an easy project to make, and to complete, (for both customer and shop), and so it's an experience that is likely to be repeated.  (Sort of like if someone offered me a painless 10 minute a day fitness exercise that was effective...I'd be an exercise nut).  Frames create an easy opportunity for repeat business.  A man who's ordering two frames as I'm writing this asked to hold the last 4 frames of a particular style, that's what I mean.

But in practice only some of our shops seem to leverage the frame opportunity.  We'd like to see more stores make the effort to present our frames as, well, just frames, and then add the personalization as a free extra.  will you let me know how it worked?